How Facebook Shops works

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Marie-Ange Demory
@marie-angedemory
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You are looking for a guide who can explain you in detail how Facebook Shops works? Very well, you found it! In this in-depth analysis we will show you the whole procedure to succeed in your intent.

These are not long or complex procedures: in a few simple steps you will have reached your goal and you will understand how Facebook Shop. Here are all the instructions you need, happy reading!



Content index

How Facebook Shops works

Inaugurated during the lockdown that affected the whole world, Facebook Shops is the new service offered by Mark Zuckerberg's group. It is a set of tools designed to help businesses sell their products using the Facebook e Instagram.

In case you are wondering how Facebook Shops works, in the next lines we will tell you everything in detail. Through this service you can create a small customized online store, from which you can manage all aspects of the sale, from the list of products to their prices, as well as deliveries, returns and disputes.

In a few simple steps, the administrator of the company page will be able to change the graphic appearance of the respective shops (including colors and a personalized cover image). In the USA it is already possible to conclude the sale directly from Facebook and Instagram, while in the other countries purchases can be concluded on the company's e-commerce site.

The latter can be accessed via an ad hoc button located within the Shop. Having said that, take a few minutes of free time: we are sure that, once you have finished reading the article, you will have a clearer picture of everything. But no more delay, are you ready? Perfect, let's go!



Shop creation on Facebook Shops

The first aspect to consider is this: do you have all the requirements to create an online store on Facebook Shops? In this article we talk about it in depth, so you will have an overview of all the requirements that the service requires. That said, if you respect them all, you can create your first online store.

For the creation in the strict sense, go to your Facebook page and click on the item "Shop”(You can find it in the left sidebar). Now put the check mark on the item "I accept the Conditions and regulations for sellers" and then click on the "Continue" button. Indicate your preferred purchase method: you can choose between sending a message on Messenger or via the company's e-commerce website.

Finally, to complete the creation process, click on "Continue", specify the currency to use for purchases and click on the "Save" button. Very well, you have created your first shop on Facebook Shops! Now you can move on to the customization phase, which we see in the next paragraph.

Customization and management of the shop

Once you've finished building your shop, you can now start customizing it. Just click on “Describe what [page name] sees” and indicate the nature of the products you sell on your page. To confirm all your changes you need to click on the "Save changes" button. Once this is done, you can start adding products for sale.

To do this, just click on “Add product”. Fill out the form with the information relating to the item for sale and then specify whether you want to share the product on the page automatically, make it visible or not and indicate the conditions of the product (whether it is new, refurbished, etc.). Finally, click on the "Add a product" button.


Once this is done, you can / will have to spend a few minutes managing products, catalogs and orders. The procedure in this sense is not complex, but it is only a bit long. It is worth it though, because afterwards you will have a neat and clean shop from all points of view.


How Facebook Shops works: conclusions

You should now have a complete and comprehensive overview of how Facebook Shops works. We just have to say goodbye and make an appointment for the next one, in the hope that our guide has been useful to you in practice. Soon!


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